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Verdelawn used to launch new Topman collection

Topman have used the popular Verdelawn Artificial Grass in their window displays at their flagship store in Oxford, aswell Putney High Street, to launch the much anticipated Topman collection – Agi & Sam. The idea for their latest work started with London’s 2012 Olympics and the influence it had on their East London neighbourhood. This got them thinking about Britain’s best loved sport – football. Beginning with the concept of a club called The Owls, they designed a full sports kit inspired by owls, boasting feather, egg shell and nesting inspired prints. Their trademark tailoring, suits, jersey and shirts also get the sports treatment, all of which bring to mind the iconic style of football icon George Best. What better way create a unique, striking and attention grabbing display for a product launch?

05 July 2013